Leejeans are the international retailer and manufacturer of denim wear and casual wear. Leejeans were founded by Henry David Lee in 1889. Lee jeans are the highest level of street wear inspiration.
Lee’s first began manufacturing work wear:
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| BUDDY LEE |
• 1920 first-ever "Overall". The Buddy Lee doll was launched for promotional use, but quickly became a popular play doll.
Created new innovations to manufactured denim most notably the zipper fly.
• 30s Lee introduced ‘hair on the hide label. The company’s first leather label which was to appeal to cowboys.
• 40s Lee become America’s the number 1 manufacturer of work clothes. Lee also changed the label to be sewn onto jeans to lee ‘twitch label’.
• 50s took work wear into casual wear. James Dean and Marlo Brandon first wearing Lee, with these two men taking jeans from work-wear to pop culture and biker cult.
• 60s increasing to 51 countries
• 70s Lee exports to 81 countries
• 80s and '90s expand its fashion lines
• Today's Lee is all about bringing more fashion, styles, fits, finishes, features and choices than ever before to market. Lee Jeans are unrestrained and varied to suit every individual's personal taste.
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| I have this singlet but in green and I LOVE IT!!!! |
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