HAUTE ON HIGH
By Faye and Katie.
Fay and I
had a great opportunity to meet and have a chat with Elsa Lloyd and her swim-wear
designer daughter Bernice Sara. These two self-taught ladies have a store locate on:
15 High Street, Fremantle
 |
| Bernice and Elsa |
When you
are in Fremantle I differently recommended going into HAUTE ON HIGH.
Are very welcoming
and the store is just beautiful!
Mini
interview with Elsa Lloyd
·
You opened the door a year ago, how has the first year been?
We are having people come from all over W.A and through the internet we
have had a few orders from the eastern states. I am also taking the next year
off producing to focus on the store. But
I am always thinking about my designs but I have to allow a few things to come
first just at the moment.
·
Where you producing the garments before opening your door?
I have always sewn for my daughters when they
were little and as they grew up I sewed their and their friends ball gowns and
from there I was asked to do wedding dresses. I didn’t do the traditional bride
dresses, as they are already out there so ladies came to me when they wanted
something different. Everyone kept telling me to have my own label and I have always
had this passion for fabric.
·
We read you produce your garments off shore, you talk us through the
process from design to finish product?
I design the
garment, pattern make, cut, construct the garment, any tweaks that may be
needed I do it all.
·
Any tip of up and coming fashion students?
If you are
using an overseas manufacture make sure you go there and check them out your
selves.
Take things
at one step at a time, if things are rushed it will never work.
You don’t have
to always take every opportunity that comes at you if it isn’t the right time.
As if you don’t take your time and do these opportunities right it is ten times
harder to come back.
When the
right opportunity comes along take it and don’t let go.
Mini
interview with Bernice Sara and her fabulous swim wear and resort collection.
·
How did you decided to start designing your own collection?
I always loved
designing and being creative. So when I was travelling with mum looking for manufactures
overseas, I had been drawing in scrapbooks loads of swim-wear design’s and
thought we don’t have a lot of these designs in Australia as of yet. I decided to look for my own manufacture in
swim-wear.
·
Who do you cater your designs for?
At the
moment only a small niche of the market, as I have just began. My designs
consist of lots of cut outs and really show a lot of skin.
·
Have you studied fashion?
No, I have
worked with photographers, stylist and in Perth fashion festival, just any
where I could be surrounded by it. But I have learned so much from my mum and
taught myself along the way.
·
So after you found the manufacture to produce your garments where did
you go from there?
I had a few
samples made up, decided to create a look book by having a photo shoot when a
few friends. Then I got invited to do a few shows around Perth and then before
I knew it I had a few stores asking to stock my swimwear.
